Cloud Marketplace Advisory

Your Bridge to the Cloud Marketplace Economy

We help innovative software companies accelerate growth by navigating the complex world of Cloud Marketplaces — from listing to revenue.

3×

Average pipeline growth in 90 days

60+

ISVs accelerated on Marketplace

$2B+

MACC-eligible pipeline influenced

38%

Average deal cycle reduction

Trusted across leading cloud ecosystems

AWS Marketplace Azure Marketplace Google Cloud Microsoft Co-Sell MACC / EDP
Who we are

Turning marketplace
complexity into opportunity

Transact Consulting helps innovative software companies accelerate their growth by navigating the complex world of Cloud Marketplaces. Whether you're aiming to list your solution on AWS, Azure, or Google Cloud, we provide expert guidance, strategic planning, and hands-on support to optimize your presence, streamline transactions, and unlock new revenue streams. With deep experience in cloud commerce, we turn marketplace complexity into opportunity.

Qualified pipeline
+280%
Marketplace revenue
+195%
Co-sell wins
+160%
Deal cycle time
−38%

Advisory built for revenue

End-to-end support from strategy through execution, tailored to your marketplace goals.

Go-to-Market Strategy

End-to-end GTM plans from ICP definition and messaging to channel selection and sales motion, so your team executes with confidence.

Marketplace Activation

Get listed, co-sell ready, and transacting. We handle listing strategy, private offers, MACC eligibility, and partner program setup.

Outbound Campaigns

Precision outreach targeting the right buyers with the right message. We build sequences, optimize conversion, and create real pipeline.

Revenue Acceleration

From co-sell motion to partner enablement, we compress deal timelines, increase ASP, and build durable revenue streams.

Listing Optimization

Category selection, offer structure, pricing models, and listing copy optimized for discoverability and conversion on every marketplace.

Co-Sell Programs

Build Microsoft field relationships, generate referrals, and structure co-sell deals. We know how the field works and make you top-of-mind.

A hands-on,
no-fluff approach

1

Discovery & Diagnosis

We map your current GTM motion, identify gaps, and pinpoint where the biggest revenue opportunities sit.

2

Strategy & Playbook

A bespoke playbook with ICPs, messaging, channel priorities, outreach sequences, and marketplace strategy.

3

Execution & Activation

We get in the trenches. Running campaigns, activating co-sell, launching private offers, and generating pipeline.

4

Measure & Scale

Clear KPIs from day one. We track what's working, cut what isn't, and double down on best-performing channels.

Typical engagement timeline

Flexible, outcome-driven partnerships

First pipeline
30 days
GTM launch
60 days
Revenue impact
90 days

Deep expertise across
every major marketplace

Azure Marketplace AWS Marketplace Google Cloud Marketplace Microsoft Co-sell Private Offers MACC / EDP CSP Channel Reseller Programs

Listing Strategy

Category selection, offer structure, listing copy, pricing models, and transactability optimized for conversion.

Co-Sell Motion

Build the Microsoft field relationship, generate referrals, and structure co-sell deals that actually close.

Private Offer Flow

Structure, negotiate, and close private offers with the right commercial terms so deals close faster.

Real results,
not slide decks

Working with Transact Consulting was a turning point for us. Within three months we had our first co-sell win and a private offer pipeline we never thought possible.

MR

Marcos R.

VP Sales, SaaS ISV — Azure Marketplace

They speak the language of the Microsoft field like no other advisory firm. It's not theory — they've done it and show you exactly how.

SL

Sarah L.

CRO, B2B Software — EMEA

3×

Pipeline growth in first 90 days

60+

ISVs accelerated through Marketplace

$2B+

MACC-eligible pipeline influenced

38%

Average deal cycle reduction

Ready to grow through Marketplace?

Book a 30-minute strategy call. No pitch decks, no fluff — just a direct conversation about your growth.

Book a Strategy Call
Contact

Get in touch

Address

1872 Pleasantville Rd
Unit #3002
Briarcliff Manor, NY 10510
USA

Connect

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